Ottawa REALTOR® Norton Ngo shares the complete buyer-seminar framework that turned a minimal budget into a six-figure return over three years. He details how consistent January events have become a predictable source of new buyers, referrals, and long-term pipeline growth. The session breaks down his playbook from logistics to lead conversion, emphasizing that small, repeatable systems outperform one-off campaigns.

Norton explains how to assemble a concise expert panel—including a mortgage professional, lawyer, and home inspector—and run a focused two-hour event combining education, Q&A, and informal networking. He outlines low-cost promotion tactics using Eventbrite, personal invitations, and database calls rather than paid ads. Attendees also learn how a simple Eventbrite survey question (“When do you plan to buy—2024 / 2025 / 2026+?”) builds future business visibility.

The presentation shares verified results: year-over-year attendance and deal growth, total GCI exceeding $178K from $481 spent, and why “done is better than perfect.” Norton closes with follow-up strategies—sending slides, buyer guides, and recordings—to convert attendees into consultations while keeping marketing authentic, repeatable, and scalable.